Computer Science and Engineering in Health Services. 5th EAI International Conference, COMPSE 2021, Virtual Event, July 29, 2021, Proceedings

Research Article

Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico

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  • @INPROCEEDINGS{10.1007/978-3-030-87495-7_10,
        author={Edmundo Arrioja-Castrej\^{o}n and Andr\^{e}e Marie L\^{o}pez-Fern\^{a}ndez},
        title={Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico},
        proceedings={Computer Science and Engineering in Health Services. 5th EAI International Conference, COMPSE 2021, Virtual Event, July 29, 2021, Proceedings},
        proceedings_a={COMPSE},
        year={2021},
        month={9},
        keywords={Medical tourism Digital platforms Traveler profile Consumer behavior},
        doi={10.1007/978-3-030-87495-7_10}
    }
    
  • Edmundo Arrioja-Castrejón
    Andrée Marie López-Fernández
    Year: 2021
    Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico
    COMPSE
    Springer
    DOI: 10.1007/978-3-030-87495-7_10
Edmundo Arrioja-Castrejón1, Andrée Marie López-Fernández1
  • 1: Universidad Panamericana

Abstract

The increase of internet services and the availability of new cutting-edge technology, as well as the use of mobile apps and devices, set a major challenge for medical tourism service providers. E-commerce sites and social networks are an important source for consumers’ awareness and knowledge regarding the medical tourism business model in México which has grown at accelerated rates in recent years; therefore their use should be enhanced by formalizing this activity, and creating integrated commercial strategies [].