Research Article
Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico
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@INPROCEEDINGS{10.1007/978-3-030-87495-7_10, author={Edmundo Arrioja-Castrej\^{o}n and Andr\^{e}e Marie L\^{o}pez-Fern\^{a}ndez}, title={Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico}, proceedings={Computer Science and Engineering in Health Services. 5th EAI International Conference, COMPSE 2021, Virtual Event, July 29, 2021, Proceedings}, proceedings_a={COMPSE}, year={2021}, month={9}, keywords={Medical tourism Digital platforms Traveler profile Consumer behavior}, doi={10.1007/978-3-030-87495-7_10} }- Edmundo Arrioja-Castrejón
Andrée Marie López-Fernández
Year: 2021
Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico
COMPSE
Springer
DOI: 10.1007/978-3-030-87495-7_10
Abstract
The increase of internet services and the availability of new cutting-edge technology, as well as the use of mobile apps and devices, set a major challenge for medical tourism service providers. E-commerce sites and social networks are an important source for consumers’ awareness and knowledge regarding the medical tourism business model in México which has grown at accelerated rates in recent years; therefore their use should be enhanced by formalizing this activity, and creating integrated commercial strategies [].
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