Research Article
Augmented Reality as a Tool of Increasing of Competitiveness of Enterprise
@INPROCEEDINGS{10.1007/978-3-030-78459-1_25, author={Lucia Knapč\^{\i}kov\^{a} and Jozef Hus\^{a}r and Annam\^{a}ria Beh\^{u}nov\^{a} and Stella Hrehov\^{a}}, title={Augmented Reality as a Tool of Increasing of Competitiveness of Enterprise}, proceedings={Future Access Enablers for Ubiquitous and Intelligent Infrastructures. 5th EAI International Conference, FABULOUS 2021, Virtual Event, May 6--7, 2021, Proceedings}, proceedings_a={FABULOUS}, year={2021}, month={6}, keywords={Augmented reality Efficiency Digitalization}, doi={10.1007/978-3-030-78459-1_25} }- Lucia Knapčíková
Jozef Husár
Annamária Behúnová
Stella Hrehová
Year: 2021
Augmented Reality as a Tool of Increasing of Competitiveness of Enterprise
FABULOUS
Springer
DOI: 10.1007/978-3-030-78459-1_25
Abstract
Success in the market in today's highly competitive environment is influenced not only by the quality of products and services of a given enterprise or individual but also by the way they are promoted in the marketing sphere. Enterprises are looking for a variety of promotions, from ordinary flyers in mailboxes to large, expensive advertisements on TV screens. To attract the attention of potential customers, enterprises are forced to continually invent new ways of promotion. Advanced technology is available on the market, which almost every potential customer always has with them. Mobile marketing is now widely used, especially in the form of advertising on the Internet or in most freely available applications. The priority of the article is to increase the competitiveness of the enterprise through augmented reality. By using these technologies, the brand is presented to customers as advanced, which automatically improves its reputation in the market.
