Research Article
Dissemination Strategies for Scientific Journals on YouTube and Instagram
@INPROCEEDINGS{10.1007/978-3-030-77417-2_11, author={Mayara Cabral Cosmo and Priscila Machado Borges Sena and Enrique Muriel-Torrado}, title={Dissemination Strategies for Scientific Journals on YouTube and Instagram}, proceedings={Data and Information in Online Environments. Second EAI International Conference, DIONE 2021, Virtual Event, March 10--12, 2021, Proceedings}, proceedings_a={DIONE}, year={2021}, month={6}, keywords={Social media Scientific journal Scientific communication}, doi={10.1007/978-3-030-77417-2_11} }- Mayara Cabral Cosmo
Priscila Machado Borges Sena
Enrique Muriel-Torrado
Year: 2021
Dissemination Strategies for Scientific Journals on YouTube and Instagram
DIONE
Springer
DOI: 10.1007/978-3-030-77417-2_11
Abstract
Strategies for dissemination to scientific journals on YouTube and Instagram are proposed. It is characterized as exploratory and descriptive, with a qualitative approach to the data collected. First, searches were made in international databases to find scientific production that would cover the theme of dissemination in scientific journals through social media. Second, strategies for scientific dissemination in social media were established. As a result, six fundamental guidelines for the use of social media were described, covering both strategic and operational aspects: 1) Basic purpose of the use of social media; 2) Properties of the content; 3) Definition of the target audience; 4) Strategic and operational aspects of the use of social media and production of content; 5) Ethical and legal aspects involving the use of social media and production of content and; 6) Crisis management through a complaint or negative criticism about the posted content. The fourth guideline also outlined eight steps for scientific journals. Also, guidelines on the strategic use of YouTube and Instagram for the dissemination of science by scientific journals were listed. It is concluded that there is an incipient number of investigations that provide strategies for the use of social media by scientific journals and that the use of these for scientific dissemination requires a well-defined strategy to achieve the objectives proposed by the scientific journal.
