Research Article
Promotion as a Tool of Smart Governance in Cities
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@INPROCEEDINGS{10.1007/978-3-030-76063-2_33, author={Katar\^{\i}na Vit\^{a}lišov\^{a} and Anna Vaňov\^{a} and Kamila Borsekov\^{a} and Darina Roj\^{\i}kov\^{a}}, title={Promotion as a Tool of Smart Governance in Cities}, proceedings={Science and Technologies for Smart Cities. 6th EAI International Conference, SmartCity360°, Virtual Event, December 2-4, 2020, Proceedings}, proceedings_a={SMARTCITY}, year={2021}, month={5}, keywords={Smart governance Promotion Tools}, doi={10.1007/978-3-030-76063-2_33} }- Katarína Vitálišová
Anna Vaňová
Kamila Borseková
Darina Rojíková
Year: 2021
Promotion as a Tool of Smart Governance in Cities
SMARTCITY
Springer
DOI: 10.1007/978-3-030-76063-2_33
Abstract
The aim of the paper is to identify the promotion tools used as a part of smart governance in the city and verify its utilization in the cities of the Slovak Republic. The paper defines the tools of smart governance and its interconnections with the promotion tools of the cities based on the theoretical review. Subsequently, the defined tools are verified by the empirical research in 141 cities of the Slovak Republic. The research findings are supplemented by the examples of good practice in smart communication from the Slovak cities. Based on the discussion of the research results the strengths, weaknesses and challenges of promotion tools’ utilization in smart governance are formulated.
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