Research Article
Mobile Ticketing Customers: How to Attract Them and Keep Them Loyal
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@INPROCEEDINGS{10.1007/978-3-030-71454-3_1, author={Marta Campos Ferreira and Catarina Ferreira and Teresa Galv\"{a}o Dias}, title={Mobile Ticketing Customers: How to Attract Them and Keep Them Loyal}, proceedings={Intelligent Transport Systems, From Research and Development to the Market Uptake. 4th EAI International Conference, INTSYS 2020, Virtual Event, December 3, 2020, Proceedings}, proceedings_a={INTSYS}, year={2021}, month={7}, keywords={Mobile ticketing Urban passenger transport Customer loyalty Customer churn}, doi={10.1007/978-3-030-71454-3_1} }- Marta Campos Ferreira
Catarina Ferreira
Teresa Galvão Dias
Year: 2021
Mobile Ticketing Customers: How to Attract Them and Keep Them Loyal
INTSYS
Springer
DOI: 10.1007/978-3-030-71454-3_1
Abstract
Technological advances and the use of mobile solutions to make smartphone users’ daily life easier is a mindset that has revolutionized the society lifestyle in the past years. In the public transport sector, mobile ticketing is an example of the applicability of mobile solutions in a real context. Using one smartphone to purchase and validate tickets is a revolutionary idea that has acquired fans around the world. The convenience of use and time savings throughout the process are positive aspects, however, the success of the adoption of such services is limited.
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