Research Article
Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry
@INPROCEEDINGS{10.1007/978-3-030-63941-9_38, author={Rui Ge and Hsuan-Yu Chen and Tsung-Chih Hsiao and Yu-Tzu Chang and Zhen-Yu Wu}, title={Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry}, proceedings={6GN for Future Wireless Networks. Third EAI International Conference, 6GN 2020, Tianjin, China, August 15-16, 2020, Proceedings}, proceedings_a={6GN}, year={2021}, month={1}, keywords={Virtual reality Augmented reality Mixed reality Film and television creation Film clips}, doi={10.1007/978-3-030-63941-9_38} }- Rui Ge
Hsuan-Yu Chen
Tsung-Chih Hsiao
Yu-Tzu Chang
Zhen-Yu Wu
Year: 2021
Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry
6GN
Springer
DOI: 10.1007/978-3-030-63941-9_38
Abstract
Virtual reality and augmented reality technology has been on the road to scientific research for many years since the end of the twentieth century, and although the scope of mixed reality application is relatively narrow compared to the first two applications, we have seen the results. Realistic contents also have exploring progress in the field of film and television creation in recent years, such as virtual reality technology can be utilized to make film clips. However, in fact, these technologies can be applied in film and television creation far more than that. I then illustrate some other aspects which these realistic contents can also be applied to in film and television creation in the future and the influence on the industry.
