Research Article
Personal Data Protection and Its Reflexes on the Data Broker Industry
@INPROCEEDINGS{10.1007/978-3-030-50072-6_9, author={Guilherme Birckan and Mois\^{e}s Lima Dutra and Douglas D. J. de Macedo and Angel Freddy Godoy Viera}, title={Personal Data Protection and Its Reflexes on the Data Broker Industry}, proceedings={Data and Information in Online Environments. First EAI International Conference, DIONE 2020, Florian\^{o}polis, Brazil, March 19-20, 2020, Proceedings}, proceedings_a={DIONE}, year={2020}, month={6}, keywords={Digital identity Internet privacy Personal data Data brokers}, doi={10.1007/978-3-030-50072-6_9} }- Guilherme Birckan
Moisés Lima Dutra
Douglas D. J. de Macedo
Angel Freddy Godoy Viera
Year: 2020
Personal Data Protection and Its Reflexes on the Data Broker Industry
DIONE
Springer
DOI: 10.1007/978-3-030-50072-6_9
Abstract
Demonstrates the relationship between government and private interests in identifying people’s profiles on the Internet. Describes the establishment and development of information aggregators and merchants, the data brokers. Discusses the boundaries of personal data commoditization, which in consequence wears away privacy and anonymity. Associates the inception of laws that mandate publicity to data breaches events, exposing the model, and ensuing debates on the need for further regulation. Presents the innovative generation of legislation created to govern a business that up until then operated free from public scrutiny. Introduces ideas to prevent the extinction of such a business model upon the shift to privacy and data protection.
