Research Article
Application of Big Data Technology in JD
@INPROCEEDINGS{10.1007/978-3-030-21373-2_48, author={Ning Shi and Huwei Liu}, title={Application of Big Data Technology in JD}, proceedings={Security and Privacy in New Computing Environments. Second EAI International Conference, SPNCE 2019, Tianjin, China, April 13--14, 2019, Proceedings}, proceedings_a={SPNCE}, year={2019}, month={6}, keywords={Big data JD Butterfly Festival}, doi={10.1007/978-3-030-21373-2_48} }- Ning Shi
Huwei Liu
Year: 2019
Application of Big Data Technology in JD
SPNCE
Springer
DOI: 10.1007/978-3-030-21373-2_48
Abstract
The arrival of the era of big data has brought about changes and impacts on human life, work, and thinking. With the rapid development of the scale and number of e-commerce in China, the e-commerce marketing requires continuous innovation. Big data can tap and utilize the underlying business value behind the data to achieve more precise positioning and marketing. This article analyzes the big data theory and method, discusses the three major challenges of data holding, data processing and data security brought by e-commerce in the era of big data. The era of big data analyzes and accurately updates and changes the target audience. A case study of JD e-commerce company was conducted again to analyze JD’s big data platform and the application and practice of marketing based on the platform. Inspired by the case study, we found weaknesses and made suggestions.