Research Article
A Blockchain-Based Digital Advertising Media Promotion System
@INPROCEEDINGS{10.1007/978-3-030-21373-2_38, author={Yong Ding and Decun Luo and Hengkui Xiang and Chenjun Tang and Lingang Liu and Xiuqing Zou and Shijie Li and Yujue Wang}, title={A Blockchain-Based Digital Advertising Media Promotion System}, proceedings={Security and Privacy in New Computing Environments. Second EAI International Conference, SPNCE 2019, Tianjin, China, April 13--14, 2019, Proceedings}, proceedings_a={SPNCE}, year={2019}, month={6}, keywords={Blockchain AD token AD media promotion system}, doi={10.1007/978-3-030-21373-2_38} }- Yong Ding
Decun Luo
Hengkui Xiang
Chenjun Tang
Lingang Liu
Xiuqing Zou
Shijie Li
Yujue Wang
Year: 2019
A Blockchain-Based Digital Advertising Media Promotion System
SPNCE
Springer
DOI: 10.1007/978-3-030-21373-2_38
Abstract
With the development of information technologies, digital media advertising (AD) based on the Internet has penetrated into every aspect of real life. Particularly, in recent years, the rapid development of modern digital media technology has brought huge opportunities to the Internet digital advertising (IDA), where many digital advertising media systems have been introduced. However, after these digital advertising media systems are released to the IDA market, some problems become increasingly prominent. For example, a large number of low-quality advertisements (ADs) have caused great troubles for Internet users, and the fake traffic has plunged the IDA market into a crisis of trust. It is necessary to rebuild the trust and suppress the spreading of low-quality ADs. To address this issue, we propose a blockchain-based digital advertising media system (BDAM). With the desirable features of blockchain such as decentralization, trust system, high autonomy and tamper resistance, our system is able to improve the experience of Internet users, purify the environment of IDA market, and further promote the sound development of the IDA market.