Research Article
Research on Two-Dimensional Code Packaging Advertising and Anti-counterfeiting Based on Blockchain
@INPROCEEDINGS{10.1007/978-3-030-19086-6_4, author={Yuezhong Wu and Rongrong Chen and Yanxi Tan and Zongmiao Shao}, title={Research on Two-Dimensional Code Packaging Advertising and Anti-counterfeiting Based on Blockchain}, proceedings={Advanced Hybrid Information Processing. Second EAI International Conference, ADHIP 2018, Yiyang, China, October 5-6, 2018, Proceedings}, proceedings_a={ADHIP}, year={2019}, month={5}, keywords={Blockchain Two-dimensional code Packaging Anti-counterfeiting Advertising supervision}, doi={10.1007/978-3-030-19086-6_4} }- Yuezhong Wu
Rongrong Chen
Yanxi Tan
Zongmiao Shao
Year: 2019
Research on Two-Dimensional Code Packaging Advertising and Anti-counterfeiting Based on Blockchain
ADHIP
Springer
DOI: 10.1007/978-3-030-19086-6_4
Abstract
With the rapid development of Internet technology and the national economy, the brand awareness of consumers and businesses is getting stronger and stronger. However, how to identify application solutions for counterfeit and shoddy goods is a serious challenge for commodity brand. This paper designs and implements a two-dimensional code packaging advertising and anti-counterfeiting model based blockchain. It is applied to process the commodity information in the packaging field, based on the decentralization, openness, autonomy, anonymity and non-tamper ability of blockchain, combined with two-dimensional code technology. The model is based on network transmission interaction, has the advantages of high unforgeability, low cost, easy implementation, fast access, etc. It has a good technical reference value for implementing packaging advertising, anti-counterfeiting and blockchain application.