USCIAMO: Urban Sustainable, CollaboratIve, and Adaptive MObility Transportation is a key domain to address for promoting sustainability as it accounts for about one third of the energy consumption in the EU and in the US. Nevertheless, changing the transportation habits of citizens is a hard chall…
USCIAMO: Urban Sustainable, CollaboratIve, and Adaptive MObility Transportation is a key domain to address for promoting sustainability as it accounts for about one third of the energy consumption in the EU and in the US. Nevertheless, changing the transportation habits of citizens is a hard challenge. Local governments have developed a wide variety of interventions to support sustainable mobility, in particular in urban settings. However, most of these typically do not reach the critical mass required to impact citizen’s habits at a large scale. Nowadays, single occupancy vehicle (SOV) commuting still constitutes the main transportation means for most of the population. This induces high personal, societal and environmental costs, generating pollution, consuming energy and time, etc. To move a significant share of the population towards other, more sustainable urban transportation means, many aspects have to be considered, such as for instance improving the quality of (more sustainable) transportation and the traveller’s experience.