Research on the Application of Augmented Reality  Technology in the Transformation and Development of  Cultural and Creative Industries

Liying Feng; Giap Ng; Liyao Ma; Maozheng Fu; Xiaoping Que

Research Article

Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries

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@ARTICLE{10.4108/eai.12-10-2021.171249,
    author={Liying Feng and Giap Weng Ng and Liyao Ma and Maozheng Fu and Xiaoping Que},
    title={Research on the Application of Augmented Reality  Technology in the Transformation and Development of  Cultural and Creative Industries},
    journal={EAI Endorsed Transactions on Creative Technologies},
    volume={8},
    number={29},
    publisher={EAI},
    journal_a={CT},
    year={2021},
    month={10},
    keywords={Augmented Reality, Hainan cultural industry, Cultural creativity},
    doi={10.4108/eai.12-10-2021.171249}
}

Liying Feng
Giap Weng Ng
Liyao Ma
Maozheng Fu
Xiaoping Que
Year: 2021
Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries
CT
EAI
DOI: 10.4108/eai.12-10-2021.171249

Liying Feng^1,2, Giap Weng Ng², Liyao Ma³^,*, Maozheng Fu¹, Xiaoping Que¹

1: Hainan Vocational University of Science and Technology, Hainan, China
2: Faculty of Computing and Informatics, University Malaysia Sabah, Malaysia
3: Faculty of Art and Design, University of Hainan, Hainan, China

*Contact email: 576126427@qq.com

Abstract

INTRODUCTION: In this paper, China Hainan "Li" national woven culture is used as an example, the status quo and problems of cultural creative in-dustry in Hainan are analyzed, and the new trend of the development of Hainan cultural creative industry is further clarified.

OBJECTIVES: The integration of AR technology and cultural creative industry is the main research object.

METHODS: This study integrates technology into culture, introduces AR technology to integrate the development of Hainan cultural and creative industrial development, and propose the transformation strategy of cultural industries to integrate scientific and technological innovation. The application examples of enhanced reality technology are introduced. summarized the four technical characteristics and advantages of AR technology with virtual fusion, real-time interaction, two-way mode and multi-intensity.

RESULTS: One preliminary result was Augmented Reality is a promising media to learn, promote and protect Hainan national brocade culture.

CONCLUSION: It concludes generally Augmented Reality promoteslearning about, and builds back better Hainan's cultural and creative industry.

Keywords: Augmented Reality, Hainan cultural industry, Cultural creativity

Received: 2021-09-07
Accepted: 2021-09-29
Published: 2021-10-12
Publisher: EAI

: http://dx.doi.org/10.4108/eai.12-10-2021.171249

Copyright © 2021 Feng Liying et al., licensed to EAI. This is an open access article distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/3.0/), which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.