A Game Analysis on City Differentiated Positioning Strategy

Fang Gao

Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

A Game Analysis on City Differentiated Positioning Strategy

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.8-12-2023.2344358,
    author={Fang  Gao},
    title={A Game Analysis on City Differentiated Positioning Strategy},
    proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
    publisher={EAI},
    proceedings_a={MSIEID},
    year={2024},
    month={4},
    keywords={city positioning; game theory; differentiation; homogenization; first-mover advantage},
    doi={10.4108/eai.8-12-2023.2344358}
}

Fang Gao
Year: 2024
A Game Analysis on City Differentiated Positioning Strategy
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344358

Fang Gao¹^,*

1: Shanghai City Construction Vocational College

*Contact email: gaofang@vip.126.com

Abstract

By using game theory, this paper analyzes the problem of positioning competition of a city in a multidimensional attribute psychological space. The results show that in equilibrium, homogeneity, and differentiation of city positioning coexist, homogeneity in most aspects and differentiation in a key aspect. The results of a multi-stage dynamic game between two cities show that the benefits of simultaneous positioning and successive positioning are quite different. There exists a remarkable first-mover advantage in the city positioning game.

Keywords: city positioning; game theory; differentiation; homogenization; first-mover advantage

Published: 2024-04-18
Publisher: EAI

: http://dx.doi.org/10.4108/eai.8-12-2023.2344358