Research Article
E-Commerce as Small and Medium Enterprise’s Marketing Strategy on Pandemic Covid-19 Case Study on Local SME’s in Kelurahan Kapasa, Makassar
@INPROCEEDINGS{10.4108/eai.7-9-2021.2318245, author={Jerliyen Pramita Londong and Esther Tamallo and Mira Bandhaso}, title={E-Commerce as Small and Medium Enterprise’s Marketing Strategy on Pandemic Covid-19 Case Study on Local SME’s in Kelurahan Kapasa, Makassar}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={sme’s; e-commerce; business model; pandemic covid-19}, doi={10.4108/eai.7-9-2021.2318245} }- Jerliyen Pramita Londong
Esther Tamallo
Mira Bandhaso
Year: 2022
E-Commerce as Small and Medium Enterprise’s Marketing Strategy on Pandemic Covid-19 Case Study on Local SME’s in Kelurahan Kapasa, Makassar
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2318245
Abstract
This study discusses SME’s Marketing Strategy during pandemic covid-19 in Kelurahan Kapasa Makassar, South Sulawesi, Indonesia. Due to pandemic covid-19 most of SME’s are in fragile. This paper aims to explore on how the SME’s in Kelurahan Tamalanrea utilize E-commerce Strategy to intensify their profit. By implementing eight key elements of a business models such as Market Opportunity; Value Preposition; Revenue Model; Competitive Advantage; Competitive Environment; Market Strategy; Organizational Development; Management Team, this research involves ten participants who using digital tools as payment method or orders. And the result shows most of SME’s have been successful to increase or persist in difficult situations on their SME’s during Pandemic Covid-19 era.