Research Article
Development Potential Analysis and Countermeasure Research of Prepared Dishes Industry Based on SWOT
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330360, author={Xiaoning Jiang}, title={Development Potential Analysis and Countermeasure Research of Prepared Dishes Industry Based on SWOT}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={prepared dishes industry swot internal conditions external environment}, doi={10.4108/eai.6-1-2023.2330360} }- Xiaoning Jiang
Year: 2023
Development Potential Analysis and Countermeasure Research of Prepared Dishes Industry Based on SWOT
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330360
Abstract
With the changing public consumption concept and the accelerated pace of life, as well as the changes in the restaurant industry, prepared dishes have developed rapidly in recent years. In order to promote the healthy and sustainable development of the prepared dishes industry, this paper uses SWOT to analyze the advantages, disadvantages, opportunities and threats of its development. Based on the analysis, some countermeasures are formed: Increase the construction of raw material base, enhance the level of scientific and technological, guarantee food quality and safety, improve the construction of cold chain logistics, develop industry standards, guide standardized production, strengthen brand promotion, extend the industrial chain, enhance the value chain. Establishing a whole industry chain digital regulatory system including materials, processing, logistics and distribution is necessary to effectively reduce potential safety risks and improve core competitiveness of prepared dishes enterprises.