Research Article
A Study of Remanufacturing Pricing Decisions Considering Recycling Quality and Retailer CSR Inputs
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330323, author={Wensheng Yang and Anxin Hu}, title={A Study of Remanufacturing Pricing Decisions Considering Recycling Quality and Retailer CSR Inputs}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={recycling quality consumer preference corporate social responsibility stackelberg game}, doi={10.4108/eai.6-1-2023.2330323} }- Wensheng Yang
Anxin Hu
Year: 2023
A Study of Remanufacturing Pricing Decisions Considering Recycling Quality and Retailer CSR Inputs
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330323
Abstract
In order to improve the sales and production of recycled products, a closed-loop supply chain model of manufacturer recycling is constructed based on the differences in retailers' CSR inputs and the quality level of recycled products, and the optimal pricing of the remanufacturing supply chain is investigated through a Stackelberg game. The results show that supply chain revenue increases when consumers' willingness to pay for remanufactured products approaches that of new products. From the perspective of expanding the market demand for remanufactured products and increasing the supply chain revenue, the higher quality of returned products and consumer CSR sensitivity are better, while the quality of recyclable products also affects the retailer CSR input level, and the efficiency of CSR input and the quality of recycled waste products can be considered to enhance the economic and environmental benefits.