Research Article
The Moderating Effect of Digitalization on Diversification and Performance of Enterprises
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330317, author={Qiong Chen and Zhengmao Yang}, title={The Moderating Effect of Digitalization on Diversification and Performance of Enterprises}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={diversified operation digital transformation enterprise performance}, doi={10.4108/eai.6-1-2023.2330317} }- Qiong Chen
Zhengmao Yang
Year: 2023
The Moderating Effect of Digitalization on Diversification and Performance of Enterprises
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330317
Abstract
Digital transformation has become an important strategic means for many enterprises to solve the problem of redundant resources and improve efficiency. In order to explore whether digital transformation can improve the performance of diversified enterprises, this paper collected a total of 6238 valid data from Chinese A-share listed companies from 2010 to 2020, made an empirical analysis with the level of enterprise digitalization as the adjusting variable, and drew the following conclusions: the degree of enterprise diversification is negatively related to enterprise performance, and the enterprise's hasty diversification will damage enterprise performance; The level of enterprise digitalization plays a negative role in regulating the relationship between enterprise diversification and enterprise performance. The improvement of enterprise digitalization can significantly curb the corresponding drawbacks of enterprise diversification, which is beneficial to the improvement of enterprise performance.