Research Article
E-commerce Credit Evaluation Model Based on Blockchain
@INPROCEEDINGS{10.4108/eai.27-10-2023.2341905, author={Wenxia Tong and Rui Zhang and Huijian Han}, title={E-commerce Credit Evaluation Model Based on Blockchain}, proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China}, publisher={EAI}, proceedings_a={ICEMBDA}, year={2024}, month={1}, keywords={blockchain smart contract nash equilibrium}, doi={10.4108/eai.27-10-2023.2341905} }- Wenxia Tong
Rui Zhang
Huijian Han
Year: 2024
E-commerce Credit Evaluation Model Based on Blockchain
ICEMBDA
EAI
DOI: 10.4108/eai.27-10-2023.2341905
Abstract
As an emerging technology, blockchain is gradually integrating with various application scenarios. In view of the situation that the credit status is not true in the scenario of C2C e-commerce, according to the existing problems, a blockchain-based game theory and smart contract credit evaluation model are constructed. In the evaluation model, through the design of the payment function, the raters are encouraged, and the honest raters will be guaranteed to obtain benefits. The principle of equilibrium in game theory is adopted to ensure the honesty of the scorer. In addition, a random sorting algorithm is proposed to make the selection of scorers as random and credible as possible to avoid collusion in advance. Finally, an audit mechanism is introduced to detect malicious scorers.