Research Article
Research Mapping on Consumer Journey Using Bibliometric Analysis
@INPROCEEDINGS{10.4108/eai.2-11-2023.2343316, author={Zahra Anisa and Suprihatin Ali and Winda Septiani}, title={Research Mapping on Consumer Journey Using Bibliometric Analysis}, proceedings={Proceedings of the 4th International Indonesia Conference on Interdisciplinary Studies, IICIS 2023, 2 November 2023, Bandar Lampung, Lampung, Indonesia}, publisher={EAI}, proceedings_a={IICIS}, year={2024}, month={2}, keywords={bibliometric analysis; customer experience customer decision journey}, doi={10.4108/eai.2-11-2023.2343316} }- Zahra Anisa
Suprihatin Ali
Winda Septiani
Year: 2024
Research Mapping on Consumer Journey Using Bibliometric Analysis
IICIS
EAI
DOI: 10.4108/eai.2-11-2023.2343316
Abstract
This article examines the dynamics of scientific articles about consumer journey in making purchasing decisions. The study looked at scientific papers based on Google Scholar data to find out how much consumer journey was discussed. In this study, we explored Publish or Perish and Vos Viewer as a tool to analyze topics and quotes related to the Consumer Journey. The results showed that journals published in 2013-2023 contained 946 journals with the keywords of the consumer journey with 207.337 citation and 20.733,70 citation per year. Visualizations from the Vos Viewer using Overlay Visualization obtained that the keyword “Consumer Journey” was widely discussed by researchers and peaked in 2018.
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