Research Article
Intelligent Marketing System of Enterprise Brand Based on Data Transmission Link Model of Social Network
@INPROCEEDINGS{10.4108/eai.19-5-2023.2334316, author={Li Li}, title={Intelligent Marketing System of Enterprise Brand Based on Data Transmission Link Model of Social Network}, proceedings={Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19--21, 2023, Hangzhou, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2023}, month={7}, keywords={social network data transfer link model corporate brand intelligent marketing}, doi={10.4108/eai.19-5-2023.2334316} }- Li Li
Year: 2023
Intelligent Marketing System of Enterprise Brand Based on Data Transmission Link Model of Social Network
ICBBEM
EAI
DOI: 10.4108/eai.19-5-2023.2334316
Abstract
Based on the analysis of the characteristics of social network and its impact on consumer consumption patterns, this paper systematically analyses the advantages and disadvantages of social network marketing according to the data transmission link model of social network, and puts forward specific strategies for enterprises to carry out marketing through social network. The research finds that social networks are characterized by decentralization of power, interaction and sharing, community individualization and instant citizenship, which makes consumers'autonomy and influence of consumption remarkable, and their purchasing behavior more rational and decisive, thus forcing enterprises to pay more and more attention to marketing products through social networks. In the process of marketing, enterprises should adopt corresponding strategies to solve the shortcomings of social network marketing, such as lack of pertinence, controllability and difficulty in evaluation, and adopt various means to improve customer loyalty, marketing effect and optimize service quality.