Mobile and Ubiquitous Systems: Computing, Networking, and Services. 9th International Conference, MobiQuitous 2012, Beijing, China, December 12-14, 2012. Revised Selected Papers

Research Article

Privacy Preserving Social Mobile Applications

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  • @INPROCEEDINGS{10.1007/978-3-642-40238-8_8,
        author={Venkatraman Ramakrishna and Apurva Kumar and Sougata Mukherjea},
        title={Privacy Preserving Social Mobile Applications},
        proceedings={Mobile and Ubiquitous Systems: Computing, Networking, and Services. 9th International Conference, MobiQuitous 2012, Beijing, China, December 12-14, 2012. Revised Selected Papers},
        proceedings_a={MOBIQUITOUS},
        year={2013},
        month={9},
        keywords={Privacy Multi-Domain Social Network Policy Management Middleware Identity Management Online Advertising Online Payment},
        doi={10.1007/978-3-642-40238-8_8}
    }
    
  • Venkatraman Ramakrishna
    Apurva Kumar
    Sougata Mukherjea
    Year: 2013
    Privacy Preserving Social Mobile Applications
    MOBIQUITOUS
    Springer
    DOI: 10.1007/978-3-642-40238-8_8
Venkatraman Ramakrishna1,*, Apurva Kumar1,*, Sougata Mukherjea1,*
  • 1: IBM India Research Laboratory
*Contact email: vramakr2@in.ibm.com, kapurva@in.ibm.com, smukherj@in.ibm.com

Abstract

Mobile users can obtain a wide range of services by maintaining associations, and sharing location and social context, with service providers. But multiple associations are cumbersome to maintain, and sharing private information with untrusted providers is risky. Using a trusted broker to mediate interactions by managing interfaces, user identities, context, social network links, policies, and enabling cross-domain associations, results in more privacy and reduced management burden for users, as we show in this paper. We also describe the prototype implementations of two practically useful applications that require awareness of participants’ location and social context: (i) targeted advertising, and (ii) social network-assisted online purchases.