Research Article
Shop Social: The Adventures of a Barcode Scanning Application in the Wild
@INPROCEEDINGS{10.1007/978-3-642-36632-1_23, author={Jonathan Engelsma and Ferris Jumah and Alejandro Montoya and Joseph Roth and Venu Vasudevan and Greg Zavitz}, title={Shop Social: The Adventures of a Barcode Scanning Application in the Wild}, proceedings={Mobile Computing, Applications, and Services. 4th International Conference, MobiCASE 2012, Seattle, WA, USA, October 11-12, 2012. Revised Selected Papers}, proceedings_a={MOBICASE}, year={2013}, month={2}, keywords={mobile retail barcode video}, doi={10.1007/978-3-642-36632-1_23} }- Jonathan Engelsma
Ferris Jumah
Alejandro Montoya
Joseph Roth
Venu Vasudevan
Greg Zavitz
Year: 2013
Shop Social: The Adventures of a Barcode Scanning Application in the Wild
MOBICASE
Springer
DOI: 10.1007/978-3-642-36632-1_23
Abstract
Mobile retail is a space rich with plausible hypotheses but sparse on longitudinal datasets that give us a corpus of user behavior to validate or disprove theories around the use of digital devices in a physical store. Popular price comparison apps such as ShopSavvy have shown that a smartphone in the aisle is a reality that brick-and-mortar retailers have to contend with. A nuanced, data-driven understanding of a smartphone powered shopper might enable store-based retailers to leverage the smartphone rather than fear it as something that leads to sales erosion. To this end, we built and deployed a novel, mobile retail app that blends mobile, media and social capabilities. In this paper, we describe the user needs and design axioms behind the app, and the data that we’ve collected over the course of its use by about 5,500 users over the period of a year.