Shopping Assistant

Bernd Klasen; Alexander Vinzl; Takeshi Martinez

Personalization in Media Delivery Platforms

Research Article

Shopping Assistant

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@INPROCEEDINGS{10.1007/978-3-642-12630-7_25,
    author={Bernd Klasen and Alexander Vinzl and Takeshi Martinez},
    title={Shopping Assistant},
    proceedings={Personalization in Media Delivery Platforms},
    proceedings_a={PERMED},
    year={2012},
    month={10},
    keywords={personalized advertisement location based services (LBS)},
    doi={10.1007/978-3-642-12630-7_25}
}

Bernd Klasen
Alexander Vinzl
Takeshi Martinez
Year: 2012
Shopping Assistant
PERMED
Springer
DOI: 10.1007/978-3-642-12630-7_25

Bernd Klasen¹^,*, Alexander Vinzl¹^,*, Takeshi Martinez¹^,*

1: Grand Duchy of Luxembourg in Cooperation with University of Trier and University of Luxembourg supported by the Fonds National de la Recherche

*Contact email: bernd.klasen@ses-astra.com, vinzl@syssoft.uni-trier.de, takeshi.martinez@ses-astra.com

Abstract

This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.

Keywords: personalized advertisement location based services (LBS)

Published: 2012-10-23

: http://dx.doi.org/10.1007/978-3-642-12630-7_25