Research Article
A Computational Trust Model for E-Commerce Systems
@INPROCEEDINGS{10.1007/978-3-642-11532-5_2, author={Mehrnoosh Divsalar and Mohammad Azgomi}, title={A Computational Trust Model for E-Commerce Systems}, proceedings={Digital Business. First Iternational ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers}, proceedings_a={DIGIBIZ}, year={2012}, month={5}, keywords={Trust model trust evaluation e-commerce trust manager agent (TMA)}, doi={10.1007/978-3-642-11532-5_2} }- Mehrnoosh Divsalar
Mohammad Azgomi
Year: 2012
A Computational Trust Model for E-Commerce Systems
DIGIBIZ
Springer
DOI: 10.1007/978-3-642-11532-5_2
Abstract
Today, one of the most important factors of successful e-commerce is creating trust and security. Undoubtedly, in absence of trust as a key element of online business communications, e-commerce will face a lot of challenges. Assessing trust, especially in the beginning of a commercial relation and generally, formulizing the trust is a complex and difficult task. Trust may not be defined in a special framework even for customers and e-vendors. The reason is that for giving a definition for trust, different people, based on their cultural and familial background, believe in different features and dimensions in their mind. In the model proposed for computing trust in e-commerce, first of all based on past research three general fields are envisaged. Then, a computational model has been presented for evaluating trust. Finally a case study is presented to illustrate the proposed trust evaluation model. Future works are also discussed in addition.
