5G for Future Wireless Networks. First International Conference, 5GWN 2017, Beijing, China, April 21-23, 2017, Proceedings

Research Article

Telecom Big Data Based User Analysis and Application in Telecom Industry

  • @INPROCEEDINGS{10.1007/978-3-319-72823-0_11,
        author={Guanglu Shao and Weiwei Chen and Xinzhou Cheng and Lexi Xu and Tao Zhang and Chen Cheng},
        title={Telecom Big Data Based User Analysis and Application in Telecom Industry},
        proceedings={5G for Future Wireless Networks. First International Conference, 5GWN 2017, Beijing, China, April 21-23, 2017, Proceedings},
        proceedings_a={5GWN},
        year={2018},
        month={1},
        keywords={Telecom big data 4G Telecom operator Data mining User portrait},
        doi={10.1007/978-3-319-72823-0_11}
    }
    
  • Guanglu Shao
    Weiwei Chen
    Xinzhou Cheng
    Lexi Xu
    Tao Zhang
    Chen Cheng
    Year: 2018
    Telecom Big Data Based User Analysis and Application in Telecom Industry
    5GWN
    Springer
    DOI: 10.1007/978-3-319-72823-0_11
Guanglu Shao1, Weiwei Chen1, Xinzhou Cheng1, Lexi Xu1,*, Tao Zhang1, Chen Cheng1
  • 1: China United Network Technology Corporation
*Contact email: xulx29@chinaunicom.cn

Abstract

Due to the fast progress of mobile internet and smart phone, telecom operators store massive telecom big data. In this paper, we utilize telecom big data for the user analysis and application. Initially, this paper studies the content of telecom big data. Then, 360-degree user portrait is drawn via three types of factors, including user’s information, user’s consumption behavior and service behavior. Based on the user portrait, this paper seeks 4G potential users via data mining technique, which includes the business understanding, data preparation, model building, model training, model evaluation and model deployment steps. Based on the 4G potential users, the marketing department can accelerate the transferring process from 2G/3G users to 4G users.