Research Article
Incremental Configuration Update Model and Application in Sponsored Search Advertising
@INPROCEEDINGS{10.1007/978-3-319-44350-8_8, author={Wei Yuan and Pan Deng and Biying Yan and Jian Zhang and Qingsong Hua and Jing Tan}, title={Incremental Configuration Update Model and Application in Sponsored Search Advertising}, proceedings={Industrial IoT Technologies and Applications. International Conference, Industrial IoT 2016, GuangZhou, China, March 25-26, 2016, Revised Selected Papers}, proceedings_a={INDUSTRIALIOT}, year={2016}, month={9}, keywords={Sponsored search advertising Incremental Configuration Update Model Data reload}, doi={10.1007/978-3-319-44350-8_8} }- Wei Yuan
Pan Deng
Biying Yan
Jian Zhang
Qingsong Hua
Jing Tan
Year: 2016
Incremental Configuration Update Model and Application in Sponsored Search Advertising
INDUSTRIALIOT
Springer
DOI: 10.1007/978-3-319-44350-8_8
Abstract
Sponsored search advertising is a significant product contributing impressive revenue to an internet search company. It serves for thousands of partners including owned properties and syndication partners. To boost revenue, configuration should frequently be changed to satisfy every partner’s personalized requirements, partners on-boarding or off-boarding, features enabling or disabling, etc. To better address these demands and make them take effect rapidly in system, a model for incremental configuration update and its application in sponsored search are put forward in this paper to do configuration update automatically. The results in application in product system turn out to be encouraging demonstrating its efficiency, helping company reduce costs .