Research Article
The Influence of Environment on Tourist Satisfaction Seeing from Management, Linguistics and Social Cultural Aspects
@INPROCEEDINGS{10.4108/eai.21-9-2018.2281130, author={Ni Wayan Sitiari and I Gde Suranaya Pandit and A. A. Rai Sita Laksmi and I Wayan Budiarta and Luh Putu Sudini}, title={The Influence of Environment on Tourist Satisfaction Seeing from Management, Linguistics and Social Cultural Aspects}, proceedings={Proceedings of International Conference of Social Science, ICOSS 2018, Denpasar, Indonesia}, publisher={EAI}, proceedings_a={ICOSS}, year={2019}, month={1}, keywords={non-physical environment physical environment tourist satisfaction}, doi={10.4108/eai.21-9-2018.2281130} }- Ni Wayan Sitiari
I Gde Suranaya Pandit
A. A. Rai Sita Laksmi
I Wayan Budiarta
Luh Putu Sudini
Year: 2019
The Influence of Environment on Tourist Satisfaction Seeing from Management, Linguistics and Social Cultural Aspects
ICOSS
EAI
DOI: 10.4108/eai.21-9-2018.2281130
Abstract
Customer satisfaction is the center for managers’ attention to increase customer loyalty. In this study, we explore the roles of physical and non-physical environment on tourist satisfaction. The analysis technique used is multiple linear analysis techniques. The results show that the effect of the physical environment on tourist satisfaction has a positive effect of 0.653, and is significant at the 0.05 level. This means that the better the physical environment, the more satisfaction of tourists. The influence of non-physical environment on positive tourist satisfaction is 0.096 but not significant. This means that the better the non-physical environment, the tourist satisfaction will increase but not significant. The physical environment has more influence on tourist satisfaction and is reflected most strongly by the indicators of the type of sea attractions provided and transportation facilities. Tourist satisfaction can be improved if the physical environment is more enhanced than non-physical environment