Sustainable Reporting as Important Tool of Responsible Behaviour towards Stakeholders in Conditions of Slovak Food Industry

An important part of CSR is active informing the public about all marketing activities that company performs. This issue as part of responsible company behaviour is particularly important in the area of food sector, as these companies are directly or indirectly involved in the production and sale of food products to final customers and provide nutrition of the population. Among the experts prevails the opinion that idea that CSR can afford only strong and rich multinational companies is already overcome because CSR is perceived in a wider context (pillars CSR), which ultimately mean for businesses more savings than just the additional costs. The aim of this paper is to determine the extent up to which different sized Slovak food manufacturing companies apply sustainable reporting to their stakeholders in the conditions of Slovak food industry. Part of the paper is to determine the key stakeholders, to whom the communication should be targeted. To fulfill the aim of this paper, marketing research was conducted (a total of 120 food companies were involved). The results showed that there are significant differences between different sizes of enterprises (micro, small and medium-sized, large) in the area of reporting towards stakeholders.