1st International ICST Workshop on the Value of Security through Collaboration

Research Article

Social approaches to trust-building in Web technologies

  • @INPROCEEDINGS{10.1109/SECCMW.2005.1588296,
        author={Filippo Ulivieri},
        title={Social approaches to trust-building in Web technologies},
        proceedings={1st International ICST Workshop on the Value of Security through Collaboration},
        publisher={IEEE},
        proceedings_a={SECOVAL},
        year={2006},
        month={2},
        keywords={},
        doi={10.1109/SECCMW.2005.1588296}
    }
    
  • Filippo Ulivieri
    Year: 2006
    Social approaches to trust-building in Web technologies
    SECOVAL
    IEEE
    DOI: 10.1109/SECCMW.2005.1588296
Filippo Ulivieri1,*
  • 1: Istituto di Scienze e Tecnologie della Cognizione, Italy,
*Contact email: filippo.ulivieri@istc.cnr.it

Abstract

Trust is one of the most important elements in agents' relations: there is no cooperation (and ultimately no society) without this original core of trustworthiness towards a partner. In this article we focus on trust within technology-based environments, a subject which has been addressed by several disciplines and from several perspectives. Classical approaches to trust-building are presented here briefly: trust nourished by technological security; trust based on a rigid organization of cooperation; trust provided by a trusted third party and so on. We show that online trust or, more generally, trust in a technical environment, can only be nourished by approaches that are able to integrate cognitive and social elements in a strong way. More precisely, we propose a "paradigm shift" based on an extensive use of communality, reputation and over-help. We also suggest that it is important to study the role of familiarity and habit as one of the factors that could facilitate the presence of trust in a community of users.