Research Article
Using Passenger Personas to Design Technological Innovation for the Rail Industry
@INPROCEEDINGS{10.1007/978-3-319-93710-6_8, author={Luis Oliveira and Callum Bradley and Stewart Birrell and Neil Tinworth and Andy Davies and Rebecca Cain}, title={Using Passenger Personas to Design Technological Innovation for the Rail Industry}, proceedings={Intelligent Transport Systems -- From Research and Development to the Market Uptake. First International Conference, INTSYS 2017, Hyvink\aa{}\aa{}, Finland, November 29-30, 2017, Proceedings}, proceedings_a={INTSYS}, year={2018}, month={7}, keywords={Personas User experience User centred design Rail passengers}, doi={10.1007/978-3-319-93710-6_8} }- Luis Oliveira
Callum Bradley
Stewart Birrell
Neil Tinworth
Andy Davies
Rebecca Cain
Year: 2018
Using Passenger Personas to Design Technological Innovation for the Rail Industry
INTSYS
Springer
DOI: 10.1007/978-3-319-93710-6_8
Abstract
Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers’ perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.