Research Article
Privacy in Social Media
@INPROCEEDINGS{10.1007/978-3-319-78816-6_1, author={Erdal Ozkaya and Rafiqul Islam}, title={Privacy in Social Media}, proceedings={Security and Privacy in Communication Networks. SecureComm 2017 International Workshops, ATCS and SePrIoT, Niagara Falls, ON, Canada, October 22--25, 2017, Proceedings}, proceedings_a={SECURECOMM \& ATCS \& SEPRIOT}, year={2018}, month={4}, keywords={Social media issues Platform Target advertising Big data Social media Social media platform Social media issue Targeted advertising Social medium user Collected user data Political view}, doi={10.1007/978-3-319-78816-6_1} }- Erdal Ozkaya
Rafiqul Islam
Year: 2018
Privacy in Social Media
SECURECOMM & ATCS & SEPRIOT
Springer
DOI: 10.1007/978-3-319-78816-6_1
Abstract
This paper researched two issues; targeted advertising and politics in social media. In its findings, it was apparent that many social media platforms actively collected user data and used big data to store and analyze it so as to profile the users. From these profiles, targeted adverts were served to the users on their social media feeds. The data collection process was however found to be unethical and full of privacy intrusions. Concerning politics, it was found out that social media had been used as a political tool. There were findings that most users were annoyed with political posts being shown on their feeds. The culprits were found to be the algorithms behind social media feeds and suggestions and the users themselves. The paper gave recommendations said to be temporary solutions for the issues surrounding target advertising and politics in social media.