Interactivity, Game Creation, Design, Learning, and Innovation. 6th International Conference, ArtsIT 2017, and Second International Conference, DLI 2017, Heraklion, Crete, Greece, October 30–31, 2017, Proceedings

Research Article

Interact with Show-Window at Stores: Exploratory Study and Design Solution for Physical Retailers’ Product Demonstration

  • @INPROCEEDINGS{10.1007/978-3-319-76908-0_12,
        author={Jianze Li and Andreas Hamacher and Daniel Waghorn and David Barnes and Stephen Wang},
        title={Interact with Show-Window at Stores: Exploratory Study and Design Solution for Physical Retailers’ Product Demonstration},
        proceedings={Interactivity, Game Creation, Design, Learning, and Innovation. 6th International Conference, ArtsIT 2017, and Second International Conference, DLI 2017, Heraklion, Crete, Greece, October 30--31, 2017, Proceedings},
        proceedings_a={ARTSIT \& DLI},
        year={2018},
        month={3},
        keywords={Interactivity Tangible interaction design User experience Shopping behaviour Physical shopping experience Physical product demonstration Transparent screen Object recognition Object tracking},
        doi={10.1007/978-3-319-76908-0_12}
    }
    
  • Jianze Li
    Andreas Hamacher
    Daniel Waghorn
    David Barnes
    Stephen Wang
    Year: 2018
    Interact with Show-Window at Stores: Exploratory Study and Design Solution for Physical Retailers’ Product Demonstration
    ARTSIT & DLI
    Springer
    DOI: 10.1007/978-3-319-76908-0_12
Jianze Li, Andreas Hamacher1, Daniel Waghorn1, David Barnes, Stephen Wang,*
  • 1: Monash University
*Contact email: stephen.wang@rca.ac.uk

Abstract

Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.