Interactivity, Game Creation, Design, Learning, and Innovation. 6th International Conference, ArtsIT 2017, and Second International Conference, DLI 2017, Heraklion, Crete, Greece, October 30–31, 2017, Proceedings

Research Article

In-Store Shopping Experience Enhancement: Designing a Physical Object-Recognition Interactive Renderer

  • @INPROCEEDINGS{10.1007/978-3-319-76908-0_11,
        author={Jianze Li and Jun Liu and Stephen Wang},
        title={In-Store Shopping Experience Enhancement: Designing a Physical Object-Recognition Interactive Renderer},
        proceedings={Interactivity, Game Creation, Design, Learning, and Innovation. 6th International Conference, ArtsIT 2017, and Second International Conference, DLI 2017, Heraklion, Crete, Greece, October 30--31, 2017, Proceedings},
        proceedings_a={ARTSIT \& DLI},
        year={2018},
        month={3},
        keywords={Innovative design Interaction design Experience design Shopping behaviour Physical component recognition Projection mapping Tangible interactivity},
        doi={10.1007/978-3-319-76908-0_11}
    }
    
  • Jianze Li
    Jun Liu
    Stephen Wang
    Year: 2018
    In-Store Shopping Experience Enhancement: Designing a Physical Object-Recognition Interactive Renderer
    ARTSIT & DLI
    Springer
    DOI: 10.1007/978-3-319-76908-0_11
Jianze Li, Jun Liu1, Stephen Wang,*
  • 1: China University of Geosciences
*Contact email: stephen.wang@rca.ac.uk

Abstract

Following the rapid spread of online-shopping services on both internet and smart devices, the traditional way of promoting and trading in physical retail stores has been challenged. To increase sales, retailers have spent an enormous amount of resources to maintain the attractions of ‘traditional’ physical store in a digital shopping behaviour dominated world. Unfortunately, the outcome leaves much to be desired.