e-Infrastructure and e-Services. 7th International Conference, AFRICOMM 2015, Cotonou, Benin, December 15-16, 2015, Revised Selected Papers

Research Article

Optimal Advertisement Strategies for Small and Big Companies

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  • @INPROCEEDINGS{10.1007/978-3-319-43696-8_10,
        author={Tossou Aristide and Christos Dimitrakakis},
        title={Optimal Advertisement Strategies for Small and Big Companies},
        proceedings={e-Infrastructure and e-Services. 7th International Conference, AFRICOMM 2015, Cotonou, Benin, December 15-16, 2015, Revised Selected Papers},
        proceedings_a={AFRICOMM},
        year={2017},
        month={1},
        keywords={Bandit algorithm Advertisement Developing countries},
        doi={10.1007/978-3-319-43696-8_10}
    }
    
  • Tossou Aristide
    Christos Dimitrakakis
    Year: 2017
    Optimal Advertisement Strategies for Small and Big Companies
    AFRICOMM
    Springer
    DOI: 10.1007/978-3-319-43696-8_10
Tossou Aristide1,*, Christos Dimitrakakis1
  • 1: Chalmers University of Technology
*Contact email: aristide@chalmers.se

Abstract

Many small and big companies in developing countries struggle to make their products or services known to the public. This is especially the case when there are new or have a new product. Most of them use publicity through radio, tv, social networks, billboard, SMS... Moreover, they also need to decide at what time to display their publicity for maximal effects. The companies which have more money typically used a simple strategy which consists in doing the publicity at many sources at different time or at a time such as to maximize the number of viewers. The smaller ones typically target the best popular programs.